Customer Relationship Management
CRM centres on the management of the guest experience, retaining business and improving the average spend per customer. Each customer in a hospitality setting represents not only the sold business for a current stay, but also the potential for up-selling, returning business, and referred business.
Most travel and hospitality businesses store a great deal of information throughout their organisation- from formal databases, excel spreadsheets, pieces of paper and even in the memories of their employees. This means that the guest experience is likely to be different for each encounter, as different parts of the organisation will have differing levels and depth of information.
Our service in this area includes (not an extensive list)
- CRM reorganisation projects
- From analysis to addressing required procedural and cultural changes and training
- From analysis to addressing required procedural and cultural changes and training
- Data(base) Integration projects
- Data Consolidation
- Data quality and integration, reporting, customer segmentation, sales force automation, business intelligence, lead conversion
Gathering this potentially valuable data to a place where it can be accessed is VITAL and e-HotelServices has experience in such project and would be happy to speak with you about your needs. To learn simpley fill out the contact us form and someone in our team will get back to you shortly