News

On July 1st, Google took over ITA. The question that is on everyone’s lips is what will this acquisition will mean for the Travel Industry, its suppliers, distribution partners and consumers overall? Google can either go into direct or into indirect competition with the Travel Sector, either way it spells trouble at best for the intermediaries. Read it

As Google enters the Meta Search Market, still at the experimental level, questions are being asked about how this will affect not only the intermediaries, but also the hotels on a local and global scale. If done right, Google might just help hotels take the next steps into a future with more dependency on their own online marketing clout. Read it

Using mobile devices to deliver local business information in situ, applications are being developed to allow mere mortals to browse the data warehouses of the internet gods. So, local businesses get ready - the future of direct marketing is right outside your front door - literally. Read it

In January 2010, TripAdvisor is set to launch their Business Listing Classifieds for hotels and accommodation providers. The Business Listings will enable hotel to be listed on TripAdvisor with their direct contact information including a phone number, e-mail and a link to their website. Read it

One of the hottest topics in the industry these days is the ending partnership between Choice Hotels and Expedia. As the online travel market leader, Expedia has more than 40 percent of the market share. This makes Expedia one of the most important partners and sales channels for hoteliers around the world. Read it

Google has announced a new project called Google Caffeine - the next generation web search infrastructure. The idea behind it is to crawl a larger chunk of the web, index and rank changes in the organic search algorithm on a more frequent basis. Read it

The majority of the seminars and presentations at this year Online Marketing Show naturally were focused on how to remain competitive in the tough economy. As experts anticipate the effects of the downturn to continue into 2010 and some even into 2011, budgets are tightened and businesses are careful to spend money on marketing. Every penny is counted and resources are spent with the utmost care. Read it

To more than 100 people from all across the globe, Velit Dundar lead the seminar, looking at why e-Marketing is so important not only for generating leads and bookings online, but for generating offline bookings too. Read it

Despite the doom and gloom of late, the buds are breaking, birds are gaily chirping and spring has reassuringly settled across Europe once again. But with all this talk of the economic recession sticking, unemployment mounting, house prices falling, and inflation rising business people everywhere are desperate to find new ways to save money - in some cases saving themselves into bankruptcy. Read it