Useful Links

These selected sites contain useful information on recent industry developments. With e-business ever more crucial and fast-paced, we include links to critical topics like travel research, marketing and search engine optimisation.

Hotel Industry Resources:

• Hospitality Sales and Marketing Association International (HSMAI)
  Leading source for sales and marketing information, knowledge and networking for tourism professionals
• World Travel and Tourism Council (WTTC)
  Forum for business leaders in the travel and tourism industry
• Smith Travel Research
  Lodging industry’s leading information and data provider
• Hotel Executive
  Online magazine featuring news and articles for hotel industry leaders
• Hotel Marketing
  Online magazine for hotel marketers, hoteliers and online travel marketers

e-business Resources:

• Webmaster World
  News and discussion covering search engine optimisation
• Google Web Analytics
  Analytic tool to measure marketing return on investment
• Good Keywords
  Windows software for best keywords search for your website

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